Video production in India has come a long way in recent years. Thanks to the advent of affordable high-quality cameras and editing software, as well as the increasing popularity of online video-sharing platforms, it's now easier than ever before for businesses to produce professional-looking videos.
While novices are making great strides in the video production process, when it comes to professional videography, there are a few considerations. Videos can be an extremely effective way to promote your products or services. They're also a great way to build brand awareness and connect with your target audience. This is why professional services can come in handy.
If you're thinking about commissioning a video for your business, there are two things you need to remember: making your idea into a video and the costs involved in it.
After an overview of the year 2021, here is a look at what you can expect in terms of costs for professional video making in the year 2022.
PRODUCTION PROCESS To break down the costs of video production, it is important to understand the process. There are three main stages to the video production process: pre-production, production, and post-production.
Pre-production is the stage where you develop your idea for the video, plan out the storyline (if it’s a narrative), and assemble the team that will help you bring your vision to life. This is usually done by script-writers or associated creative professionals.
Production is the stage where you shoot the video. This is where all of the planning from pre-production comes together and you start capturing footage. This will involve the cost of equipment, travel, cover charges for crew members and the whole production plan.
Post-production is the stage where you take all of the footage you’ve shot and edit it into a final product. This is where you add any special effects, graphics, or music that will enhance the video. The costs will include special software and professionals who are associated with the work.
IDEA AND SCRIPT The video you are planning for should be a clear idea at its initial stages. And this is where you need creative minds. Writers and script-writers are the people to look for at this stage. If you have hired a video production company, you can be sure of them having a team of writers ready to create your ideas into working concepts. The approximate cost of a script will come to around Rs 10,000 which is about 10% of the total production cost. The main factor of this price will depend on the people or organization you are hiring for the job. If the videographer writes the script by themselves, it is more likely that the prices go down.
EQUIPMENT COSTS The cost of shooting a professional video in India will vary depending on several factors, including the length and complexity of the video, the number of crew members required, and the equipment needed. Professional video equipment prices are rising in India with the rising demand for videography in personal and corporate events alike. By 2022, the average cost of a professional video camera is expected to be as high as Rs 1,50,000. Keep in mind that the camera will be able to shoot videos in the highest quality with added effects as required. This increase in the price of the equipment is a direct result of the rising demand for high-quality video equipment and the limited supply of such products in the market.
LOCATION Are you looking for a wonderful video in a picturesque location that will become an asset for the future? Get ready to put aside a considerable amount for the production. Accessing locations for video production can get expensive quickly. This is because of the travel cost of crew members, and added cost of equipment transportation. Smaller organizations will be willing to manage the cost of travel, but a bigger project will demand a bigger expense.
CREW MEMBERS
Similar to the production of a film, video production will require a crew with various people performing their specific tasks. In smaller to mid-sized projects, you are going to need actors, props and in some cases, voice-over artists to make the video. The cost of the crew is a major part of the production that is important to give everyone their fair recognition for work. The crew as a whole will also include the professionals like technicians, light and sound operators and editors.
THE FINAL STAGE Editing software, graphic additions and specialised technology for the video to be turned out finally is one of the more intense parts of video production. You can expect at least 25% of the total costs going into this stage. Video editing can be a very costly process, depending on the production studio you use. Studios usually charge by the hour for their services, and the cost can quickly add up. Depending on the duration or bulk of the project, the software can vary and so does the price. Software like Adobe Premier or Adobe Premier Pro will bring in a more impressive final video but will also increase the price of the project. This part of the cost can be around Rs. 12,000 - 15,000. If you're working with a limited budget, it's important to do your research and compare prices before choosing a studio. With a little bit of planning, you can find a studio that fits your needs and your budget. It can also be beneficial for you to take a call on what kind of software you want your video to be made on.
OVERALL PROCESS You can expect to pay anywhere from Rs. 60,000 to Rs. 1.2 lakhs for a professionally produced video in 2022. This depends on the number of days of shooting, the timing of the video and the services you are availing yourself. 25% of the video production cost will go to the rental of pieces of equipment, technicians and other crew members involved. The prices can be determined based on projects - their size and requirement in terms of equipment and manpower. This also includes actors, voice artists and any other additional features you are looking to add to the video.
As an overall budget, consider the size of the project you are planning to execute. You should look at anywhere between Rs 30,000 to Rs 2,00,000. Make sure to decide on your videographer or company on all your requirements to see your idea through smoothly.
The Blue Owl Project works to meet the needs of all our clients with the best equipment and services available. It is a promise we intend to keep with every project that we take!
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